"After living in Silicon Valley so long, where there is so much greed,
and just about everyone seems focused on squeezing every cent of
everyone around them — employees, customers, suppliers — Zingerman’s
is a refreshing reminder that financial greed isn’t always the first
priority for every owner and manager.  It reminds me of Kurt Vonnegut’s
poem Joe Heller…. Paul Saginaw and Ari Wienzweig seem to believe, like Joe Heller (the author of Catch 22)
did, that they have enough, and that using their talents to create
something beautiful and to give back along the way is a better thing
than maximizing their personal wealth at every turn."
                                                      – Bob Sutton