Embracing Risk


I have a new article about design thinking and risk in the Spring 2007 issue of Rotman Magazine (PDF download).  It’s on page 57 of what is a quite impressive collection of articles — lots to chew on in there.  Low risk, I assure you.

This one, as with Getting to Where You Want to Go, is a result of my continuing professional collaboration with Ryan Jacoby, one of my colleagues at IDEO.

As always, please let me know what you think with an email or a comment below.

update 28may07:  I’m pleased to announce that this article can now be found over at BusinessWeek magazine

2 thoughts on “Embracing Risk

  1. The Rotman Risk Issue

    Via Diego Rodriguez c/o metacool Ive learned about the new issue of the Rotman School of Management Magazine (current pdf).
    This is an immensely interesting issue. While questions of risk (management) are the main theme, it pokes much deeper fro…

  2. Design: getting out the coffee stains

    Having received a primer on ethnography from the AIGA, Andrew Blauvelt expresses some discomfort. What is the relationship between ethnography and design? Lately, I’ve sensed that we’re in a third phase of modern design, what I sometimes call its ‘ethn…

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