Thermodynamics 101, brought to you by the warmup sequence of a Formula 1 motor.
If you "get" why I find this compelling, then… well, you’re probably a gearhead!
If you don’t understand the attraction of a V-10 motor spinning up to 18,000 RPM while shrieking loud enough to make ears bleed, then consider this a good example of our irrational fascination with technological aesthetics (where "our" means the human species). We just love this stuff. It just manifests itself in different ways. If you’re proud of your Prius, you’re expressing something irrational, because the Prius is certainly not about an economically justifiable technology choice, no more than a Formula 1 car is.
In the end, it’s worth going back to Norman’s Visceral-Behavioral-Reflective model of cognition. This video is all about the power of the visceral. It’s absolutely, postively worth designing for, no matter if you’re working on a financial website or a F1 car.
this video footage via Google Video