The best piece of Super Bowl marketing today won’t be found on a TV. 

In terms of keeping it real, delivering something unique and remarkable, and just plain being interesting, nothing can hold a candle to Ben Roethlisberger’s blog.

Marketing can be, could be, should be, a mouthpiece for The Truth.  It’s very hard for a synthetic piece of advertising to live up to that ideal.  Sure, Rothlisberger’s blog isn’t something every player could produce, but it’s a worthy standard of measure.   If you’re a fan of the Pittsburgh Steelers, do you feel more soulfully connected to the brand if you read this or this?
The answer is clearly the latter.  Why?  Because RSS combined with
authentic, human content signals a new paradigm of marketing
communications.