I’m a big fan of Donald Norman’s book Emotional Design, and was
happy to see it on your recommended reading list in All Marketers are Liars. What’s the connection between Don’s thinking and your own?
I met Don at TED and was blown away at how deeply he understood the
‘why’ behind design. Not to make things pretty, but to build an
emotional story into what we do and how we feel about it.
And I’d be curious to know how that fits within the context of your book, All Marketers are Liars, with respect to the emotional story that design can communicate.
The bridging idea seems to be marketing as the story customers tell themselves. I’m more interested in what role technology might play, like captology and narrative…
or design rhetoric.