"The way I produce a chicken is an extension of my worldview. You can
learn more about that by seeing what’s on my bookshelf than having me
fill out a whole bunch of forms."
— Joel Salatin of Polyface Farms, as quoted in The Omnivore’s Dilemma
"Lotus has the Elise, a wonderful, iconic product that sells well… It’s the most brilliant modern-day evocation of an automotive brand’s historic essence we’ve seen in decades…The key to Lotus’s success has been focus and allegiance to core brand values – with innovative design, materials and manufacturing technique, all in service of low weight and handling excellence."
– Jamie Kitman
"They may forget what you said, but they will never forget how you made them feel." — Carl W. Buehner