"To me, doing design doesn’t mean giving form to a more or less stupid product for a more or less sophisticated industry. Design for me is a way of discussing life, sociality, politics, food and even design."
– Ettore Sottsass
metacool
thoughts on the art & science of bringing great things to life, by Diego Rodriguez
I like it. That´s design as a matter of the soul. There´s a trend in psychological assesment based in the theory of projection. According to this theory human creations would reflect the state of the soul of the author. I don´t know if this can be extrapolated to every cultural creations but I am sure cool design is not only a matter of mechanics or engineering but also a matter of guts and life experience.