Sleepless nights at metacool

If there’s a little less action on metacool over the next few weeks, please accept this apology in advance.

You see, I just shipped the introductory version of my latest creation.  She’s really a beauty — featuring, among other things:

  • a complex, powerful, yet low-power consumption bio-computer running a self-teaching, open-source operating system
  • a huge amount of information storage capacity — won’t run out for decades, hopefully even a century
  • completely cradle-to-cradle in terms of production materials
  • low mass — all of this in a package only a few pounds heavier than a standard business laptop

Branding is still being developed and will be announced shortly.  We’re looking at a premium positioning that’s unique without being too exotic.

Our growth plan includes the gradual addition of mobility, moving from a quadraped motive system to eventually a biped mode, which we feel strikes the right balance between traction and agility.  We also expect to add advanced voice recognition, speech capabilities, and the ability to compose poetry and play the saxophone.  I’ll keep you posted.

But I’ll be busy for the next few weeks.

Innovation Means Really Being There

Here’s an intriguing interview with Gary Flint, chief engineer for the innovative new Honda Ridgeline.

This new vehicle redefines what a pickup can and should be.  How did Honda get there?  By getting out and observing real people.  Says Flint:


We didn’t look at what people were buying.  We listened to what they wanted…
During the Ridgeline’s development I spent an hour
every Saturday morning at Home Depot with my tasty beverage, and I
watched people load things in the parking lot.

When was the last time you got out of the office and just simply observed people going through the stuff of daily life?  Out there lies the kind of inspiration that leads to game-changing innovation.

Tooting It Without Blowing It…

In other news, metacool appeared in several legitimate (read: print) business publications over the past few months:

Fast Company’s article made me want to pick up the phone and call my mom:  "… Rodriguez’s blog is a must-read for anyone who wants to incorporate design thinking into their work."

Beauty, eh?

And the title of this post?  From a book I heartily recommend: Brag!  The Art of Tooting Your Own Horn without Blowing it

Form Ever Follows Function – NOT

If you’ve been reading metacool for a while, you know how much I like Don Norman’s Visceral-Behavioral-Reflective model of design.  It’s a nice way to reach a deeper understanding of the design of things as varied as cars, jeans, and shopping bags.

Or even fingers (or more precisely, the lack thereof).  Here’s a great example of the importance of reflective design, from Joi Ito: Differences in the meaning of finger chopping in Korea and Japan

It’s fascinating how an absent digit can communicate so differently depending on cultural context.  Clearly, there’s more meaning in a missing finger than can be captured in its lack of visual presence (Visceral Design) and/or its functional absence (Behavioral Design).  Reflective design is about meaning and culture and is where things get interesting in the art and science of bringing cool stuff to life.