If you’ve been reading metacool for a while, you know how much I like Don Norman’s Visceral-Behavioral-Reflective model of design. It’s a nice way to reach a deeper understanding of the design of things as varied as cars, jeans, and shopping bags.
Or even fingers (or more precisely, the lack thereof). Here’s a great example of the importance of reflective design, from Joi Ito: Differences in the meaning of finger chopping in Korea and Japan
It’s fascinating how an absent digit can communicate so differently depending on cultural context. Clearly, there’s more meaning in a missing finger than can be captured in its lack of visual presence (Visceral Design) and/or its functional absence (Behavioral Design). Reflective design is about meaning and culture and is where things get interesting in the art and science of bringing cool stuff to life.
but do not ever talk to an old bauhaeusler (me) like that…
we could end up in endless – boring – discussions…