Tim Manners, whose Cool News is listed in the metacool blog roll, has an interesting column in Fast Company called "Marketing to Death". In it he expounds upon the theme of Godin’s Purple Cow: it’s not about marketing something that sucks, it’s about building things so remarkable that they market themselves (and make you look even better if you spend some additional marketing bucks, too). Along the way, he tells some pithy stories about things like:
- A library
- Artificial Xmas trees
- A trip to the dentist
All of these seemingly moribund market offerings can be transformed into delightful human experiences if you just spend some time and energy to listen, take notes, and invest in making them have intrinsic value. Such as the Seattle Public Library pictured above. It’s the zone where design = marketing = design.