3 thoughts on “Rust-Proof Branding

  1. Haven’t always agreed with your perspective – to be honest, not sure I entirely agree with your assesment of Saturn – but, your understanding of what a brand really is seems to be spot on. The articulation in this particular article was simple, concise – fantastic. Nicely done.

  2. Just read the BW column. I do believe you are spot on with this quote:
    “A good brand, then, is one for which every expression has been designed from the customer point of view.”
    Nice picture, too. [grin]

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