Reilly Brennan has a great post over at his blog about the need for better "push" marketing tools: Nobody has figured out push media on the internet yet
Here’s an excerpt:
… push’s shortcomings in the internet era have driven us to
a lot of pull. People have just become omnivorous pullers—a day spent
checking bookmarks across dozens of websites. Of course, that’s not all
bad. Pull can be fun—we want to hunt when we want it. Plus, I don’t
really want a potato salad subscription—I just wanted one recipe.
When he’s not thinking critically about the future of marketing, the multi-talented Mr. Brennan gets to test drive sweet rides like the new Corvette ZR1. Which definitely qualifies as a "push" car.