I’ve been thinking a lot about authenticity lately.  It comes up in just about every conversation I’m in around the subject of designing things to spread, or creating infectious action.

As is the case with quality (the visceral, emotive kind, not the six-sigma variant), I believe authenticity is best understood via immersive experiences.  I’m not so interested in articulating what authenticity is or isn’t, but I do appreciate it as an experience, and I think knowing what that experience feels like is the key creating things that are authentic as well as being authentic in one’s own trek across this planet.

So what does it look like?  Here’s a stab:  eggbaconchipsandbeans , by Russell Davies