metacool Thought of the Day

"It’s the vehicle’s design that first forges that emotional bond between product and consumer… So often it simply boils down to this:

‘Do I like the way this car looks or not?’ 

And I think that’s part of the reason this industry is headed for a new golden age of design. That’s great news for all of us who dream about beautiful cars and trucks. It makes it a very exciting time to be in this business. Because we’re getting back to what it’s all about: Building the stuff that dreams are made of."

Bob Lutz

3 thoughts on “metacool Thought of the Day

  1. And it seems to be the next step for the Saturn brand. People first? Now that they’ve addressed service they can address what people also want: good design.

  2. Good point! As Bob Lutz said about Saturn:
    “What would you do if you had a brand whose customer service reputation was that high for that long despite having a narrow, aging product lineup? I, for one, would first get down on my knees and thank the Maker for the finest retail network in the industry. Then, I would set to work replenishing the product portfolio.”

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