"When I am no longer controversial I will no longer be important.’
– Gustave Courbet
Are people upset with you? It is because what you’ve done is so bad it is shameful, or because it is so polarizing, so rooted in a strong point of view that all but the most progressive or forward-thinking people don’t understand and "get it"? Do you want to design for the mass market of today or tomorrow? Are you designing under the old paradigm or for a new one?
Having a strong point of view, informed by real human needs, is at the core of how design thinkerdoers behave. They make choices, and thus end up with strategies grounded in the needs of real human beings, real organisms, and the planet, and end up with something whose value proposition is intelligible, which creates real value for a real soul somewhere in the world, and is designed to spread and reach the right people, whether that be a bushel or a billion.
Making choices, taking the route which may be controversial or even painful, is about being willing to live with innovative outcomes.