Marketing Lessons from Fatherhood

In the weeks since hitting my recent big ship date commitment, several people have asked me how fatherhood has affected my view of marketing and product development and design.

Yes, I suppose it has.  Here are my two personal epiphanies, as it were:

  1. I now understand why my extremely sagacious father has been telling me for years that man is fundamentally an irrational animal, because we can rationalize anything.  I’m an incredibly happy guy, but I’ve been doing a lot of rationalizing lately…
  2. As a Good Marketer, I recognize the the importance of matching the right message to the right group of people with the right worldview.  I now realize that a good messaging strategy may have as much to do with what you don’t say as with what you do.