“I think subconsciously people are remarkably discerning.  I think that they can sense care.  One of the concerns was that there would somehow be, inherent with mass production and industrialisation, a godlessness and a lack of care.  I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care.  Whether you really care or not is not driven by how many of the products you’re going to make.”

– Jonathan Ive