Today Robert Scoble said something terribly trenchant about marketing:
"You should be fired if you do a marketing site without an RSS feed."
Really Simple Syndication (RSS) isn’t about blogs. It isn’t about geeking out and being a blogger, either. Forget blogs. RSS is about giving your customers the ability to say "Yes, I’d like to continue to hear what you’ve got to say." You’d have to be a total coward of a marketer not to try using a RSS feed (whether you call it a blog or not) to have a conversation with your customers. It’ll take a bit of work, and you’re going to have to put some writing and thoughts and feelings out into the public domain and maybe take a risk or two, but that’s life.
Good marketing takes guts.