Here’s a marvellous Director’s Commentary about the Amia chair.  Thomas Overthun, a colleague of mine from IDEO, and Bruce Smith of Steelcase take us through its genesis.

Watch the video, and find out why an integral part of innovating is being willing to cut everything in half.  It’s all about strategy that makes your hands bleed: I challenge you to find something in your work life that you should cut in half on the bandsaw, if only metaphorically.

Why not?