Execution really matters

Yes, anyone can say that they value a nicely pressed shirt, that their employees are 100% aligned behind delivering a world-class pressed shirt experience, that their shirts are the mostly likely to be properly ironed, etc…

But can you actually do it?  Over and over and over?  Until it feels as natural as breathing, when it becomes the thing you just do?

Thus are reputations made.  And reputation is the stuff really great brands and careers are made of.

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