metacool Thought of the Day

"When I was at Audi, it took us 15 years to change the company… By the time the Ford brand is really where I want it, I will be ready to retire. I have 10 to 12 years. You scratch away at it one car at a time."
— J Mays, Ford

(Your products drive the brand and ultimately the value you create in the marketplace; brands on their own don’t create value)