metacool Thought of the Day

Break_2

Wouldn’t it be great to work in a place where it was okay to wear a sign like this on your back?  At least when working toward evolutionary or revolutionary innovation outcomes?  I know I would like it.

This photo is from Russell Davies’s blog, and here’s how he describes it:

This is the sign on the back of those blue London ‘driver under
instruction’ buses that London Transport use to teach bus drivers how
to, er, drive buses.  It’s incredibly disarming. It would be good if someone could attach
this message to the internet and then maybe everyone would be nicer.
We’re all still learning.

Thanks Russell.  We are all still learning — especially if we’re growing.

Clusters and Crazies

Last week I found myself answering some routine questions around the usual "why Silicon Valley and not [insert locale here]?"

And I gave all the usual answers:  great universities, great people who come and stick around, high housing prices that make one desperate to build equity, cluster effects, and a positive (or vicious, depending on how you look at it) cycle feeding all of the above.

But I neglected to mention San Francisco.  Shame on me.  Yes, I think San Francisco, with all of its entrenched looniness and bohemian iconoclasm, is like a little innovation gallbladder injecting creative bile down into the capitalist digestive tract that is Silicon Valley.  Call it trickle down innovation, or a spark plug effect, but I truly believe that all the free thinking (and doing — lots of doing) up there makes a difference down here in the ‘burbs.

In case you doubt me, please turn your gaze to Exhibit A:

Byob1_2

7TH ANNUAL’BYOBW
BIG WHEEL RACE
FREE OUTDOOR EVENT
EASTER SUNDAY, APRIL 8th 2007
4 PM
TOP OF LOMBARD ST, SF
BIG PEOPLE ON KID’S TOYS
NO RUBBER WHEELS
HAND-MADE PRIZES
FUN!

Neato stuff going on everywhere

Interesting

Wow!  Look at all this innovative stuff my friends are up to.  This is all so fun, I’ve gotta share it with you:

  • Bob just shipped ArseMail.  Send one to a friend.
  • Reilly was kind enough to post this crashtacular video on his magazine’s blog.  The management here at metacool recently instructed us to make dramatic cuts in the number of violent, automotive-themed videos on display, so I’m having to resort to asking my friends to post the killer videos I stumble upon.  Oh, what a pity to see a tasty Glas GT barrel rolled.  Oh, and be sure to wear your seatbelt when carving up a roadcourse in your Beetle.  Yikes — remind me never to drive a car with swing axles or a trailing arm rear suspension.  Oh wait, there’s one in my garage.  Never mind…
  • Brian is starting to market Golaces.  I love this product, and have them on my "New Beetle" Converse shoes.  They turn any lace shoe in to a slip-on, and they’re a promotional marketer’s dream.  Brian is a former student of mine over at the d.school, so this stuff makes me especially happy.
  • Russell is starting a conference called Interesting2007, scheduled for June.  Where does he get the energy to do everything he does?  And how is there enough time in the day to do it all?  And with such panache?  Good on you, Russell.  I want to go — sounds like there will be good cakes served.

How cool is it to live in a time where everyone can have a website to show what they’re up to?  Life is good.

The power of mixing

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Above is a tasty brew I stumbled upon in the course of some world travels.  Fermented brew plus Kona coffee.  Who knew?  It tastes pretty good, actually… like good coffee.  Iced coffee, that is.

You can either invent something new to the world (hard to do), or you can borrow liberally to build a better mousetrap (easier to do).  Taking an ingredient out of its original context is a good way to innovate, and it can result in some potent outcomes:

  • Yield-management practices from the hoteling industry applied to air travel changes the way tickets are priced and sold
  • Your chocolate sticking out of my peanut butter
  • A big motor squeezed in to a small chassis (the BMW 2002) creates a new category of car, the sports sedan
  • Cato and Nash
  • A commodity hard drive married up to a Walkman-style player gives us — you guessed it! — the iPod
  • Tango and Cash
  • The caffeinated doughnut

That’s a very short list — thousands of innovative products have come about from taking two known but separate ingredients and kapow! slam! zoom!  putting them together in a way that creates value.  Slamming, smashing things together comes from making cross-industry connections.  And in an interesting way, it’s a good strategy for reducing risk.  While unknown in the context of your competitive environment, something like yield management science or Cash or a big car motor is something already tested and proven and evolved by others.  So you’re less likely to end up with arrows in your back.

Who wants more risk than necessary, anyhow?  Mix it up.

Introducing Creating Infectious Action, Kindling Gregarious Behavior (CIA-KGB), to be taught starting in April at the Stanford Hasso Plattner Institute of Design at Stanford

Wow, what a lot of fun that namestorm was!  The "KGB"  names are still rolling in, and I have to say there was some very creative thinking going on (see Reilly’s comments on the previous post below).  The winner is Kindling Gregarious Behavior, because it sounds good, actually describes the content and aim of the course (not a bad thing at all when you think about it) and — best of all for me — it echoes the observation that Wikia CEO Gil Penchina made on a panel I hosted at last year’s AlwaysOn conference.  Gil made the point that, instead of spending all your time, energy, money and luck building a big bonfire on your own and then hoping that a bunch of other people will choose to come and sit around it, why not identify all the myriad little campfires burning around you and pour a little gas on each one?  That’s the way infectious action and gregarious behavior get fed.  It’s not about some big top-down mission, though centralized thinking matters.  It’s about embracing the power of the community.  It’s about kindling.

Anyway, I’m really excited to be teaching CIA-KGB along with a truly fabulous — FABULOUS! — teaching team.  We learned a lot teaching CIA last year (and got lots of great coverage in BusinessWeek and other august journals), so this year we’ve made some tweaks to the class to try and make it an even better experience.  This year’s class will again involve a creating infectious action project for the good folks at Mozilla, and will then focus on a project for Global Giving.  I’m very excited to be working with Global Giving, and it already feels good to be brainstorming project ideas with my Mozilla friends.

This will not be your usual classroom experience.  Everything is real, everything is open-ended, and the sky is the limit.  It’ll be scary.  It’ll be fun.  It’ll be something, hopefully, which knocks your hat in the creek.  As if all that weren’t enough, it looks like Global Giving will be supporting some summer internship positions for CIA-KGB students who A), kick butt in the class, and B) want to keep working on Global Giving-related issues.  How cool is that?

Are you a Stanford student with Master’s standing?  Please consider applying for the course.  You can find an application hereIt’s due March 9, and we’ll be selecting 24 people to part of the CIA-KGB classroom community.  The journey is the reason we do all of this, and the fruit of the voyage will be more experience with the design thinking process as well as further developing methodologies for creating infectious action and kindling gregarious behavior.

CIA-KGB namestorming progress

Hi.  Lots of great name ideas streaming in for the "KGB" part of CIA-KGB.  Here’s a sample:

  • Keep Getting Better
  • Killer Great Branding
  • Knowledge Generating Beauty
  • Kindling Gregarious Behavior
  • Know Go Bot

I like ’em all.  What I’ve learned is that the name needs to be of parallel structure to CIA, which stands for "Creating Infectious Action".  If you have any more ideas, let me know.  We’ll decide the name soon.

Thinking about Toyota

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A must-read about Toyota: From 0 to 60 to World Domination

How does Toyota win?  By coming an evidence-based culture with an eye to the long view.  By investing in incremental innovations to build long-term brand equity, and investing the payback in revolutionary innovations like the Prius.  By paying attention to technical details and to the humans who design and build the cars and those who service and drive them.

It seems simple, right?  Realization and implementation are so tough.

Venture Design, part 23

I love this post from Guy Kawasaki:  Is a Business Plan Necessary?

For all but the most incremental of innovation efforts, a comprehensive business plan is shot in the dark.   You’re guaranteed to be 100% wrong.  So why try to be 100% right and successful in planning a business venture, when what the humans who will make or break you really only care about something which is 70% "good" execution?  Don’t get me wrong — a business plan is really valuable as an exercise in logical thinking.  But to mistake it for an exercise in producing a tangible reality is to build castles in the air. 

Don’t waste your time.  Build to think.  Just do it.