Back to first principles

In this insightful column, my colleague Paul Bennett says some "mean things" about branding but then goes on to make some really important (and honest) points about how the creation of meaning can and should be done within the world of marketing. 

As Paul says, "Marketing and branding need to get back to first principles — people, feelings, stories, and things. Tangible things. Not weird words."

Please read it all here:  Time for some Buzz-Kill