Tsunami Overview

The New York Times has designed an excellent overview of the physics, timeline, and impact on humanity of the tsunami.  More than any report I’ve read in the paper or seen on television, this multidisciplinary piece of design work makes me feel and understand what has happened there. 

In some sense it’s shallow to crow about the power of integrative, design-led thinking in the context of such a disaster.  On the other hand, perhaps our future ability to reduce the damage from this type of disaster will be realized using just this sort of integrative thinking and doing.

link awareness courtesy of Design Observer

Cool Books of 2004

Another list.  Here are my favorite reads of 2004. No claims to comprehensiveness or consistency, and not all were published in the past year; just a list of books that made me think different in 2004:

On Intelligence, by Jeff Hawkins:  an elegant book on the nature of intelligence and how the brain works.  The good news for metacool readers is that "real intelligence" is the way that designers think.

The System of the World, by Neil Stephenson: third in the baroque triology, capable of stimulating latent nerdism, and a helluva of a long book, it continues Stephenson’s fascinating journey through the origins of modern finance and computing.  I loved every page of it.  Not for everyone, which is refreshing.

The Innovator’s Solution, by Clayton Christensen: forget the hype, the content is outstanding.  Clay tested the ideas in this book on my class at Harvard Business School, and yet I still find something fresh and interesting each time I go back to its pages.  The chapters on need-based market segmentation strategies are excellent.

Porsche: Excellence was Expected, by Karl Ludvigsen:  perhaps the best business book of 2004, unfortunately Excellence is marketed as a car book, which will keep it out of the mainstream.  In a world where marketing-led "brand building" is an oxymoron, Ludvigsen shows how Porsche built a brand with deep integrity piece by piece, slowly evolving it over time.  His discussion of the genesis of the Porsche Cayenne SUV also shows how quickly a brand can be diluted and maimed by managers out to make a quick buck.

Orbiting the Giant Hairball, by Gordon MacKenzie:  any book recommended by both Richard Tait and Bob Sutton (both proponents of humane business practices, and really good guys themselves) has to be good, and Hairball delivers.  Look, any organization will have its problems, and those problems can seem particularly nasty when seen from the inside.  The real question is: do you care enough about those problems do something about them?  Hairball is a guide to engaging with an organization to help solve its problems without losing your soul.  It also contains some great advice about dealing with nasty behaviors in the workplace, including teasing, which has run rampant in every org I’ve ever worked in.

Emotional Design, by Donald Norman:  if you haven’t noticed, I’m
quite taken by this wonderful piece of thinking.  His
Visceral-Behavioral-Reflective model of human cognition is a powerful
way to understand slippery concepts like brand and meaning, making this
one of the most important books on marketing (where marketing is the process of understanding human needs and creating offerings to meet those needs) to come out in years.  His
message about beautiful things working better is important, too.  Read
this one.

Collins on Drucker

"His generosity of spirit explains much of Drucker’s immense
influence. I reflected back on his work, The Effective Executive, and
his admonition to replace the quest for success with the quest for
contribution. The critical question is not, “How can I achieve?” but
What can I contribute?

Drucker’s primary contribution is not a single idea, but rather an
entire body of work that has one gigantic advantage: nearly all of it
is essentially right."

Jim Collins

meta metacool 24 2004

Some business bloggers (including yours truly) are collecting their top 24 personal blog posts of 2004 over at A Penny For.  So without further ado, here’s the metacool Top 24 for 2004:

Design

Innovation

Leadership

Marketing

Designing Adidas, Designing Zissou

Wes Anderson designs every element of his movies.  While most motion pictures are staged sets overlaid with a thin veneer of reality, Anderson’s movies are true portraits of alternate realities where every detail is premeditated.  In The Royal Tenenbaums, for example, he needed to film the Tenenbaums in a home-like setting, so he went out and converted a grand old New York house into a functioning movie set.  The Real Deal.  Part of the pleasure watching an Anderson movie is picking out all the interesting stuff on screen — he has an eye for interesting designs. 

That’s why I’m so stoked to see The Life Aquatic with Steve Zissou.  It looks to be full of cool stuff from the golden age of Cousteau.

10jan04 Zissou Update:  for those of you trying to find Team Zissou Adidas shoes, they don’t exist.  But they might soon if you bug Adidas enough.  Go to Josh Rubin’s blog to send them an email, or sign Reuel Alvarez’s online petition.  Customer evangelism, indeed!

What will it be like in motion?

A while back I argued that the temporal aspects of design often get ignored by designers.  Most designers, I’d wager, don’t think about how their design will look in a year, let along five or ten.  Similarly, many don’t think about what their design will look like during use — what will it be like in motion?

There are exceptions.  Good software designers obsess over this question.  After all, the quality of a user interface is dictated in no small part by the way in which it helps a user move through a single task, and then from one task to another.  Spend any amount of time designing a software interface, such as a website, and you’ll become very sensitized to how your solution works when it is in motion.

In my opinion, not many designers of physical products think about their product in motion, but they should.  Most products get designed on a piece of paper or on a screen, so it becomes easy and normal to think of them as Platonic forms existing on a still life of white or black.  But when designers do take into account motion, cool things can happen.  For example, some cars that seem ugly sitting in the driveway become objects of beauty when seen carving their way up a curvy, mountain road.  A knife can have a more or less appealing form, but its true beauty comes with use.

So what would happen if we thought of all designs in terms of movement?  Grant Petersen of Rivendell Bicycle Works (the most vibrant, real brand on the planet, in my opinion) took that idea and came up with a patented innovation, the SpeedBlend bike tire:

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The colors on the SpeedBlend tire sidewall are interesting when seen standing still, but come alive when spun — which takes Petersen’s design from just another eccentric bike tire to something more about magic and fun:

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Design for Free Culture

In early November I attended the pod casting discussion at BloggerCon.  Toward the end of the pod casting session, Larry Lessig pointed out that it would be great if technologists driving the design of podcasting software could do it in such a way as to make the entire domain of pod casting hard for would-be naysayers to grok.  Essentially, his point was that technology creators and facilitators should think about the larger societal context in which pod-casting operates in order to keep the copyright fun sponges out of the picture. 

Too often designers and technologists completely avoid asking the question "Who will expend energy actively blocking this innovation of mine?".  It would be a great thing if that question started getting asked with more frequency.  Even better would be to involve legal types in the early design phase of a new technology so as to design in barriers to prevent the naysayers from dictating how people should and can use a particular technology innovation.

More Firefox Customer Evangelism

Earlier this year I talked about the remarkable, user-driven Firefox ad campaign.

Well, I’m happy to say that today I joined over 10,000 other web browser geeks to run an ad in the New York Times with each of our names writ small — very, very, very small:

Nyt_ad_2004

 

Now, it’s not an outstanding ad as far as ads go.  And since it ran in a newspaper, it has next to nil staying power (we would have done better to put a Firefox sticker on the dashboard of Dale Jr.’s NASCAR Monte Carlo).  But it certainly is a milestone in the history of customer evangelism.

Have you tried Firefox lately?  Over 11 million people have so far, because it’s a great product worth talking about.