Embracing Risk

Rotmanspring2007

I have a new article about design thinking and risk in the Spring 2007 issue of Rotman Magazine (PDF download).  It’s on page 57 of what is a quite impressive collection of articles — lots to chew on in there.  Low risk, I assure you.

This one, as with Getting to Where You Want to Go, is a result of my continuing professional collaboration with Ryan Jacoby, one of my colleagues at IDEO.

As always, please let me know what you think with an email or a comment below.

update 28may07:  I’m pleased to announce that this article can now be found over at BusinessWeek magazine

Thoughts on a cool white roof

A white roof on a car has been a good idea for a long time.  It keeps things cool.

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It was a good idea on a Chevy Suburban back in the 60’s.  Good for proportions.

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When they designed the original Mini, they thought white was great.  And it was.

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An uncle had a Landcruiser.  It was very tippy in the corners (with a white roof).

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It looks not half bad on the new FJ Cruiser.  Helps it look less like a Hummer.

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White works very well on the new new Mini… at least on the roof. 

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White is the new black roof… and it’s even on top of the new Ford Flex. 

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Thank you for your time.  This is just the way my brain works.

Citroen photo: Jessica Bee

Suburban photo: SF Steve

Mini photo: mparthesius

Landcruiser photo: CasaLuMa

Spreading Firefox, Creating Infectious Action

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After just two weeks of work, CIA-KGB students launched their solutions to help Mozilla attract and retain users of Firefox.  Actually, it wasn’t really two weeks — it was eight working days and four weekend days.  As you’ll see by clicking through on the URL’s, below, each team of four students accomplished an incredible amount of work.  When was the last time you went from zero knowledge in a subject area to putting something real and working in to the world in just two weeks?  While working the equivalent of three or four other full-time jobs?  I’m amazed.

For example, the team behind My eBay Fox created an entire toolbar which enables any Firefox user to manage all of their eBay activities directly from the Firefox browser.  Plus, it gives users some additional functionality not available on the eBay website. Wow.  That’s the power of the human-centered design process driven by a multidisciplinary team capable of dealing with human, technical, and business factors.

Here they are — check ’em all out!

My eBay Fox

Firefox Got Your Back

Underdog

Firefox 4 Life

PuckFox Cup

Everyday Hero

It’s important to note that this is only a launch and not a final deliverable.  We’ll be tracking the progress and performance of each project over the next 5-6 weeks.  It will be very interesting to see how each of them evolve.

Complexity, Simplicity, & Storytelling

VW’s DSG gearbox is a marvel.  It combines twin clutches to provide the direct,  mechanical power flow of a traditional manual gearbox, but with shifting as smooth and seamless as that found in any automatic, fluid-coupled transmission.  If you’re in to driving, it also lends itself to paddle shifting that makes you feel like Fernando Alonso as you flick down through the gears, and you can shift those gears in the middle of a corner without upsetting the balance of the car.  It’s a fantastic piece of engineering. In 2-3 years, every serious performance car will come with a DSG-style gearbox as an option, or even as standard equipment.

But, as you can tell from my sentence above, it’s a hard thing to explain.  Also, very few people care how it works, but they want to know how it feels in use.  It’s the experience that matters.  That’s why the commercial above works so well; it shows rather than tells.

Thanks to Stacey for pointing me to the video.

metacool Thought of the Day

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Wouldn’t it be great to work in a place where it was okay to wear a sign like this on your back?  At least when working toward evolutionary or revolutionary innovation outcomes?  I know I would like it.

This photo is from Russell Davies’s blog, and here’s how he describes it:

This is the sign on the back of those blue London ‘driver under
instruction’ buses that London Transport use to teach bus drivers how
to, er, drive buses.  It’s incredibly disarming. It would be good if someone could attach
this message to the internet and then maybe everyone would be nicer.
We’re all still learning.

Thanks Russell.  We are all still learning — especially if we’re growing.

My whole new mind…


You Are 30% Left Brained, 70% Right Brained


The left side of your brain controls verbal ability, attention to detail, and reasoning.
Left brained people are good at communication and persuading others.
If you’re left brained, you are likely good at math and logic.
Your left brain prefers dogs, reading, and quiet.

The right side of your brain is all about creativity and flexibility.
Daring and intuitive, right brained people see the world in their unique way.
If you’re right brained, you likely have a talent for creative writing and art.
Your right brain prefers day dreaming, philosophy, and sports.

Are You Right or Left Brained?

Hmmm… as I experienced when taking the PSAT, the SAT, the GRE, and the GMAT, as well as anything I’ve ever done involving the IRS, I could have answered most of the questions both ways.  But I’ll take it.  70/30.  80/20 would have been more memorable, but that’s probably a right brain kind of statement.  Mostly.

Thanks to Virginia Postrel for the pointer to the survey

Design thinking and the beginner’s mind

What happens when a singular talent like Joshua Bell plays Chaconne on his $3.5 million Stradivarius for rush-hour commuters in Washington D.C.?

Nothing.  Or very little — $32 in exchange for 43 minutes of music, which is only bad if you’re Joshua Bell.  And aside from the lack of monetary compensation, very little attention from adults (click thru here for a few must-see videos of Bell playing in context).  Who listened? According to the article, only the children, with a few exceptions:

There was no ethnic or demographic pattern to distinguish the people
who stayed to watch Bell, or the ones who gave money, from that vast
majority who hurried on past, unheeding. Whites, blacks and Asians,
young and old, men and women, were represented in all three groups. But
the behavior of one demographic remained absolutely consistent. Every
single time a child walked past, he or she tried to stop and watch. And
every single time, a parent scooted the kid away.

Why the kids?  Partly because they know beauty in their hearts and not in their analytic brains.  Partly because they’re not rushing somewhere like all the adults (even if they’re in tow — young children don’t rush anywhere they don’t want to go).  The kids were listening because that’s what kids do.  They listen and observe with an intensity that only the most talented and highly-trained professional ethnographers can muster.  In the face of such beauty and mastery, how could they not spend these precious moments of life soaking in the music?

This sense of "beginner’s mind" or "mind of the child" is a pillar of design thinking.  It’s the ability to see things afresh.  To see deeply and to sense the truth and the beauty.  It’s not the same thing as ignorance — far from it.  Rather it’s a cultivated ability, an ability which, ideally, is matched with deep technical expertise and wisdom.  A structural engineer with the ability see with the mind of a child gives us the works of Robert Maillart.  Learning this skill, and keeping it alive and sharp and curious, requires lifelong dedication.

In that sense, my hat goes off to John Picarello, one of the few adults to stop and listen.  Here’s what he said to a reporter afterward:

This was a superb violinist. I’ve never heard anyone of that
caliber. He was technically proficient, with very good phrasing. He had
a good fiddle, too, with a big, lush sound. I walked a distance away,
to hear him. I didn’t want to be intrusive on his space… It was that kind of experience. It was a treat, just a brilliant, incredible way to start the day.

Picarello was once a devoted musician, which is the reason behind his ability to analyze Bell’s technique.  But what Picarello has is beginner’s mind.  He heard Bell for what Bell is even without knowing that it was Bell.  Perhaps a distinguishing mark of a design thinker is the cultivated ability to "know good" when one sees it.  Is he a practicing designer?  No, and he gave up the violin a long time ago.  But somewhere along the line he picked up this skill, and it’s a strong argument for giving children the kind of broad, creative education advocated by people like Sir Ken Robinson.  This last quote from Picarello gave me chills:

"If you love something but choose not to do it professionally, it’s
not a waste. Because, you know, you still have it. You have it forever."

Thanks to Matt from Signal vs. Noise for highlighting this article

Director’s Commentary: James Nachtwey

 

Strictly speaking, 2007 TED Prize winner James Nachtwey isn’t a designer, and his acceptance speech video above isn’t a pure Director’s Commentary.  But because it provides such a vivid and thoughtful perspective on his mode of leadership by storytelling, it’s especially relevant to any discussion around design thinking.  Storytelling is one of the key pillars of design thinking, because it offers a way to communicate emotional content in a way that pure analytic thought and discourse cannot. 

Compare the impact of any of his images to any statistics you’ve heard about the costs of starvation, genocide, and war.  How might his approach change your own ways of communicating with others?