Odds are your innovation efforts will fail. Bummer. Big, big bummer.
It's tough to bring something new in to the world. Your chances of survival improve with a process informed by design thinking, but it's very likely some key factor — across desirability, viability, or feasibility — will not quite be there, and things will go pear-shaped.
This doesn't mean we shouldn't try to win, to make things happen. Quite the opposite: because the odds are so low, it means working even harder, pushing as much as you can to get things right. I don't know about you, but I really hate failing. It feels bad when it happens from a big-picture point of view; I have no problem with a prototype failing (that's a good thing, per Raney's Corollary), but I loathe the idea of something failing at a systemic level. Yuck.
But acknowledging that failure is a likely outcome enables us — if we work with the end in mind — to make a leap to a more productive state of being. That state of mind is the focus of Principle 14.
This is number 13 in a series of 21 principles of innovation. Your feedback, ideas, and comments are greatly appreciated.