Amdextrous Magazine recently ran a wonderful interview with Ivy Ross. The interview was done by Alison King, and I find it simply stunning. I’ve read it many times over, and I hope you find it as interesting as I have. Here are a few fascinating excerpts.
On the importance of meaning:
Let’s face it. Everyone has everything. We are not about price anymore. Everything exists at every price level. It’s about the connection you find with the object.
On the power of unleashing your personal design thinking process:
I had to think about my own creative process. What I did for myself was feed myself. I took on a question and ate absolutely everything I could. I allowed myself freedom to explore, without restrictions, and at a really organic pace. I was like a kid.
On the drivers of innovative behavior:
I also believe that creativity and innovation are built around trust and freedom. Companies don’t get that. They think it is a process. It is really about creating trust between the people creating and the freedom to go to new places.
Go ahead, and download this PDF of the interview and give it a read. You won’t be disappointed.