That’s me and my friend Ross hanging out in IronForge.  It’s a great place to have a meeting and get some work done.  Perhaps even do something innovative.  In case you’re wondering, that’s me on the right — I’m the taller one sporting the diving helmet (which I engineered and fabricated myself, natch) and the longish gun, which was a gift.  My trusted pet attack bear, Yogi, isn’t in the photo because just a few seconds earlier he wandered off in search of some cheese to eat and fell into a pit of lava.

But I digress.

Come December 1, Ross and his company Socialtext will be holding a press conference.  What makes this one special is that it will be held in World of Warcraft in the charming village of Goldshire  at the blood-soaked Gurubashi Arena.  The whole event should be interesting, and if you’re a journalist or a blogger or someone interested in wikis and social software, you outta be there.

If none of this makes any sense to you, I’d encourage you to try out World of Warcraft and attend.  I’ll even volunteer to walk you over from the city of Stormwind to the press conference location (or have Ross summon you there).  I think all of these "games" such as World of Warcraft and Second Life are but the tip of the tip of the tip of the iceberg when it comes to understanding what our lives will be like in 10, 20, 30 years.  And the best way to begin to understand is to jump in and wallow around.  Learn by doing.

Find press conference details and signup instructions here on Joi Ito’s Socialtext Workspace