2 thoughts on “Power to the People

  1. Great stuff! I love the concept of Power to the People. I used that as a Chapter heading in Beyond the Brand. Diego, keep up the great work on your blog.

  2. we say communities dominate brands.
    Examples: Dan Rather, Easongate, Class action against Verizon, Kryptonite.
    Or mysaabsucks.com
    In fact we have written a book about it
    Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about how the new phenomenon of digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising.
    Shame I did not know about the UAL thing – would have been really handy to stick in as a case history.

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