A while back I mused that "Nano is the new Turbo".
I was wrong: Zepto is the new Nano.
My wish for 2006 is that some marketer, somewhere, brands something "Zepto", and that a competitor quickly ups the ante to "Yocto". I really want to own something called "Yocto". Yocto Yocto Yocto
Nah, I’ll be perfectly happy with my iPod femto. No reason to upgrade. 🙂
Similar in concept (but without the awesome lingo such as Yocto) is this recent SNL sketch where Jobs introduces successively smaller and more powerful versions of the iPod.