My recent column in BusinessWeek Online drove a bunch of feedback my way, most of it very positive.
While I did get a lot of great feedback, some of it doubted my sincerity. "Diego, you’re the biggest car dude I know, " most of it goes. "Surely you can’t be serious about Saturn? Don’t they suck? That was all facetious, right?"
My answer is a big, fat "no". Everything I said in my column was heartfelt. I really believe in Saturn the brand and in the Saturn Sky. I think the Saturn Sky is stunning and will provide a wonderful driving experience. In fact, if Cadillac and Saturn were the two brands of a standalone car company, I’d be first in line to buy stock.