Seth Godin posted some interesting thoughts earlier this week in a post called ‘Where to’ might not be as important as ‘how loud’. Here’s an excerpt:
In marketing (and thus, in life) it might be a lot more important to
know, "How are you going to do the next thing?" or "How are you going
to do your vacation?"
Direction is drilled into us. Picking the right direction is
critical. If you don’t know the right direction, sit tight until you
figure it out.
The hyperactive have trouble with this advice. So they flit like a
hummingbird, dashing this way and that, trying this tactic or that
strategy until something works big, then they run with it.
What we’re seeing, again and again, is that both of these strategies rarely work…
The alternative is to do your best to pick a direction (hopefully an
unusual one, hopefully one you have resources to complete, hopefully
one you can do authentically and hopefully one you enjoy) and then do
it. Loudly. With patience and passion. (Loud doesn’t mean boorish. Loud
means proud and joyful and with confidence.)
This feels similar to what I said the other week about the benefits of startegy over strategy (and I’m happy to thinking anything remotely close to Seth). What do you think? Should I keep pursuing this startegy thing here at metacool? Is it of interest? Is it cool? Please give me some feedback with a comment below or drop me an email.