"When you're making something of high quality, you have to polish it a certain number of times. This is actually a number of trial and errors. When you think about how much you can polish something in a four-year development period, you're talking about how many times you can do trial and error and then speed becomes the defining factor. When you all share that speed as a team, you can polish a car like never before. It's that simple, really."
– Kazutoshi Mizuno, Chief Vehicle Engineer, Nissan GT-R
I love this insight of Mizuno's, because it speaks to one of the fundamental aspects of design thinking as it relates to the process of innovation: iterate, iterate, iterate. I often relate "business by design" to "business as usual" by using a sporting analogy: business as usual is about efficiency and accuracy, about swimming as fast a race as one can. And there's a time and a place for that. Business by design, in contrast, would be a swim race where you where rewarded based on the number of laps you could get in within a certain amount of time. You want to do lap after lap, because with each stroke through the water, you gain the opportunity to learn something new, to try a different approach. The sum of all those small learnings and insights — together with the occasional big leap — is what ends up being called innovative behavior.
But I like Mizuno's notion of polishing more than I do that of laps. Lather, rinse, repeat. Keep trying for perfection even though you know it will never come in a full sense, but with each try some new learning emerges.
So how quickly can you polish and iterate?
quote source: Gran Turismo TV, "The GT-R Legend Inside Story"
This post is a great reminder of the design process. I can often get frustrated with iterating, asking…”I mean, how many times do we have to do this!?” But, you’re right: iteration only takes us that much closer to a better idea. a better solution. a better way.
And hey, if the “final” product doesn’t really turn out so hot, at least you have a nice new shiny paperweight. ha!
This is spot on. It sent me on a bit of a ramble here.
It would be good if software developers could adopt that same level of detail focus and humility.
Thanks for pointing it out! It is a most impressive car too.