"If we have a strong sense of purpose, good friends, loving
relationships, meaningful work, and good health it’s very likely that
we will also quite frequently experience happiness in our lives. Yet,
happiness is a by-product of pursuing those other goals and I think
that analogy applies to business as well. In my business experience,
profits are best achieved by not making them the primary goal of the
business. Rather, long-term profits are the result of having a deeper
business purpose, great products, customer satisfaction, employee
happiness, excellent suppliers, community and environmental
responsibility—these are the keys to maximizing long-term profits. The
paradox of profits is that, like happiness, they are best achieved by
not aiming directly for them."

– John Mackey