“I used to say for years that story was the most important thing to us. Then I realized that all the other studios were saying the same thing. They say that and then they go and produce crap. What you say doesn’t mean a damn thing. It’s what you do that matters.”
— Dr. Ed Catmull, President, Pixar
(Pixar gets things done using a “fail early to succeed sooner” rapid prototyping process where story concepts go to the big screen early so that bad ideas get surfaced fast)