Knowing by Doing at Pixar

I used to say for years that story was the most important thing to us.  Then I realized that all the other studios were saying the same thing.  They say that and then they go and produce crap.  What you say doesn’t mean a damn thing.  It’s what you do that matters.”
                                                                                        — Dr. Ed Catmull, President, Pixar

(Pixar gets things done using a “fail early to succeed sooner” rapid prototyping process where story concepts go to the big screen early so that bad ideas get surfaced fast)