Last month Scoble said "You should be fired if you do a marketing site without an RSS feed."
I propose a stronger wording: "You should be fired if you conceive of your marketing site as being anything other than an RSS link to and from your audience."
Why go through all the bother of creating a slick online "brochure" when everyone else can create the same thing by spending cubic dollars? Flash tours, splashy graphics — they’re all so commonplace, so boring. And how many times do I visit a non-transactional marketing site? Once, maybe twice?
Instead, create a site around what’s unique: you and your offering. Speak with a real voice. And listen and learn. Use RSS, and not a glossy brochure, to strike up a relationship with a potential or current customer.
Here’s a great example.