metacool Thought of the Day


"It was design by
dictatorship.  All else, this marketing, these focus groups, what
have you, is bullshit."

Mini Clubman chief designer, Gerd Hildebrand.

(I love this quote because it acknowledges the unique role which talents plays in the realm of visceral design.  If you have talented, highly-trained and educated designers, why would you second-guess their aesthetic judgment based on the input of folks off the street?  Yes, test the hell out of the behavioral elements of your offerings — fit, function, ergonomics — but leave the visceral, and to some extent the reflective meaning, up to the people who get it)