"It was design by
dictatorship. All else, this marketing, these focus groups, what
have you, is bullshit."
– Mini Clubman chief designer, Gerd Hildebrand.
(I love this quote because it acknowledges the unique role which talents plays in the realm of visceral design. If you have talented, highly-trained and educated designers, why would you second-guess their aesthetic judgment based on the input of folks off the street? Yes, test the hell out of the behavioral elements of your offerings — fit, function, ergonomics — but leave the visceral, and to some extent the reflective meaning, up to the people who get it)