"It was design by
dictatorship.  All else, this marketing, these focus groups, what
have you, is bullshit."

– Mini Clubman chief designer, Gerd Hildebrand.

(I love this quote because it acknowledges the unique role which talents plays in the realm of visceral design.  If you have talented, highly-trained and educated designers, why would you second-guess their aesthetic judgment based on the input of folks off the street?  Yes, test the hell out of the behavioral elements of your offerings — fit, function, ergonomics — but leave the visceral, and to some extent the reflective meaning, up to the people who get it)