Venture Design: The Art of the Start

Download 1.01.ArtOfTheStart.pdf

I’m happy to be hosting Guy Kawasaki’s The Art of the Start manifesto on behalf of my friends at ChangeThis. It’s a great essay on the process of creating cool stuff, and is a snappy piece of thinking and writing. I particularly like Kawasaki’s emphasis on building a successful venture via iterative problem solving – right NOW:

What you should is (a) rein in your anal tendency to craft a document and (b) implement. This means building a prototype, writing software, launching your Web site, or offering your services. The hardest thing about getting started is getting started. Remember: No one ever achieved success by planning for gold.

I’m looking forward to reading the complete book. I think it will be like a tasty mix of The Knowing-Doing Gap, Innovator’s Solution, and Free Prize Inside.