I saw two cool things today which renewed my faith in the ability of us all to innovate anywhere. There are tons of things right under our noses which would benefit from a rethink. Today's examples come from two organizations that usually go by their three initials.
The first is Apple's brilliant rethink of "banner" and "skyscraper" ads in the online version of the New York Times:
In these ads, the PC and the Mac guys on the right interact with the Apple Customer Experience banner on the top, and then with the bald guy from the Sopranos in the "Hair Growth Academy" ad on the left. It's funny, witty, clever, and catchy. And it's the first web ad I've clicked on in, well… forever. It's a nice example of an incremental innovation, and I'd love to see the resulting web metrics.
Not only is it a fun way to raise awareness of CP+B's intern program, but it also provides a market check on the value of an internship to clients. Just to be clear, the auction is to buy the services of the intern, not to buy the internship itself. I wonder how much more the internship would sell for in that latter mode?
Thanks to both the NYT and CP+B for an making this an inspirational Monday.