In case you haven’t seen it, allow me to point you to this great Bruce Nussbaum article about design thinking. "All the
B-school-educated managers you hire won’t automatically get you the
outside-the-box thinking you need to build new brands — or create new
experiences for old brands," Nussbaum says.
"The truth is we’re moving from a knowledge
economy that was dominated by technology into an experience economy
controlled by consumers and the corporations who empathize with them."