Seth Godin has written a really important post: The hierarchy of success
When it comes to the art and science of bringing cool stuff to life, this point is especially important:
As far as I'm concerned, the most important of all, the top of the
hierarchy is attitude. Why are you doing this at all? What's your bias
in dealing with people and problems?… Sure, you can start at the bottom by focusing on execution and
credentials. Reading a typical blog (or going to a typical school for
16 years), it seems like that's what you're supposed to do. What a
When trying to get something done that's been done before, it's important to look at credentials of execution: Dr. Heart Surgeon, I hope you've done this surgery many times before, and done it well, and had a chance to learn from your mistakes and those committed by others. But when faced by the challenge of creating value where none has existed before, what's important? As Seth points out, it's mostly about attitude and approach. Those are the lifelines to get you from here to over there when everything is foggy and unknown. Those are what get you to a viable strategy that makes certain executional tactics more or less relevant.
If you're trying to create the right team to go after something revolutionary, you can't ask "show me all the similar things you've shipped". You can only ask "how many times have you stepped in to the abyss, and what have you learned about how to do it better?.
For more, see Principle 17