Forget strategy

An innocuous typo I saw today got me thinking:  what if we used a word called "startegy" instead of "strategy"? 

When faced with a blank sheet of paper, we tend to spend too much time engaged in discussions about strategy, otherwise known as "strategery", and too little time learning by doing.  In this context, talking a lot about what to do and why is inappropriate because we don’t know enough about context and contraints. When you’re getting out in to the world and starting things, guiding evidence has a way of surfacing in a way which doesn’t happen within the cloistered confines of meeting rooms. 

Revolutions don’t just happen, they get started.  Startegy. JFCI!

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