Dan Pink, author of A Whole New Mind, keeper of the fantastic Orange is the New Pink blog, and a fellow reader of Oprah magazine, has a really cool article in this month’s Wired called Rise of the Neo-Greens. In it he describes the rise of the green aesthetic, whose adherents "…are charting a third way, triangulating between the hippies and the hip." Of course, it’s more about the stories people tell themselves than it is about the actual eco-impact of the offerings they consume. As he notes:
But regardless of age or income, consumers buy cars with gas-electric
engines primarily because of what the vehicles say about them – to
themselves and to everyone else.
If all marketers are liars, then all consumers are believers. That’s not a value judgment so much as it is a insight to guide design work. We live in an age where marketing — the process of deciding what to make — is overlapping with the design process. If you’re only designing the object and not paying attention to the story surrounding it, you’re abdicating your opportunity to craft something that’s truly infectious.
Sign vs. story in marketing and design
Signs stories – choose both for marketing
In his excellent Metacool blog Diego Rodriguez writes:
If youre only designing the object and not paying attention to the story surrounding it, youre abdicating your opportunity to craft something thats truly i…
Ideas Are Cheap
In a recent post I was wondering how MANY ideas are enough to present to clients … and then this article over at Chuck Frey’s Innovation Weblog got me thinking further. The reason that it is easy to throw so