Category Archives: designing
Unabashed Gearhead Gnarlyness
Were I an atom of titanium, I’d try and pull every string I could (bear in mind that I would be Italian titanium) in order to be packed in to this amazing Luminar Marina Automatic by Panerai. I’d lobby hard to land some choice real estate near that tasty winding mechanism.
Oh man. Hubba hubba. Titanium.
2007 David H. Liu Memorial Lecture Series in Design at Stanford
Consider This: the 2007 David H. Liu Memorial Lecture Series in Design is about to kick off at Stanford!
As usual, it is a pretty amazing roster of speakers, including Jan Chipchase, whose Future Perfect blog has been a mainstay of the metacool Cool Destinations blog roll for quite some time. I had the great fortune to hang out with Jan at a beach party at TED earlier this year, and we had a (no surprise!) really interesting conversation. Can’t wait to hear him again.
I’d also like to issue a challenge for all of you with blogs or other means of spreading the word. Over the years, attendance at the Liu Lectures has been less than one would expect given the quality of the speakers. Which is a real pity, not just because the speakers are always amazing, but also because the series is a celebration of David Liu’s love of designing things, and by showing up we pay respect.
We can change that. Let’s embark on an experiment in creating infectious action. Here’s how:
- If you have a blog or a website, please post something about the Liu lectures. Even if you aren’t located near Stanford, please do this, as the web knows no boundaries.
- Then please send a trackback to this blog post so that I can keep a count of how this spreads
- Ask your friends and readers of your blog post to do the same
Cool. See you there!
metacool Thought of the Day
"The beauty of Italy continues to amaze me. Maybe you need to be non-Italian, new to the country, to really notice it. I love it here. Every day feels like a Sunday."
Director’s Commentary: John Barratt on the Boeing Dreamliner
Here’s a great Director’s Commentary centering on the new Boeing Dreamliner. In this video interview, Fortune’s David Kirkpatrick interviews Teague CEO John Barratt about the development of the Dreamliner’s passenger experience. I enjoyed hearing about the design process used to get to the final result, which looks quite promising.
Though I have to admit that at a personal level I’m a bit reticent to fly in a plane made largely of carbon fiber, I do admire Boeing’s return to a structural paradigm pioneered by aircraft of seventy years ago, such as the innovative Lockheed Vega, piloted by the equally groundbreaking innovator Wiley Post.
I had the pleasure of meeting John at DMI’s International Design Management Conference last year, and we will both be speaking at a Marketing Science Institute conference in October.
A wonderful book about an amazing innovator
The past few weeks I’ve had the pleasure of making my way through a wonderful book about the amazing life and times of Bill Milliken. The title is Equations of Motion: Adventure, Risk and Innovation. An MIT engineer by training, Milliken’s varied and exciting life makes Indiana Jones seem a wimp by comparison, and places Buckaroo Banzai in the category of simpleton. Here’s his bio from the publisher of the book:
William F. Milliken was born in Old Town, Maine in 1911. He
graduated MIT in 1934. During World War II he was Chief Flight Test
Engineer at Boeing Aircraft. From 1944, he was managing director at
Cornell Aeronautical Laboratory (CAL/Calspan), retiring as the head of
the Transportation Research Division, which he founded.Bill joined the SCCA in 1946 (Competition License No. 6) and
contested over 100 races as well as holding many responsible club
positions. Milliken Research Associates was founded in 1976 and
continues as a foundational research asset to the automotive and auto
racing industries. Bill remains active in MRA, which is now run by his
son, Douglas L. Milliken.Bill is co-author of Race Car Vehicle Dynamics and Chassis Design.
He is an SAE Fellow, member of the SCCA Hall of Fame, recipient of the
SAE Edward N. Cole Award, the Laura Taber Barbour Air Safety Award and
many other citations for innovation.Today Bill lives in the Buffalo, New York area with his wife,
Barbara. He continues to consult with racing and chassis engineers. He
jogs around the half-mile track behind his home and spends several
evenings at the gym.
This book works on many levels. It’s a fascinating look at the world of aviation pre- and post-WW II. You get a ringside seat at the dawn of the sports car movement in the United States. It is an honest glimpse at what life was like in America around the turn of the Twentieth Century, and what it feels like to enter early adulthood under the weight of a major economic depression. Most of all, it’s a tribute to what it means to be a racer, to be an entrepreneur and a generative person, to get up each morning and say "How am I going to change the world today?".
I believe "design" is a verb and "innovation" is best thought of as the outcome of relatively tight set of behaviors and life attitudes embodied to their fullest by people like Bill Milliken. He designed his life, and continues to live a remarkable one today.
I love this book.
PS: if you don’t have the time (or inclination) to read Equations of Motion, please take a look at this charming profile of Milliken written by Karl Ludvigsen: Mister Supernatural
A school for learning
I’m fascinated by Fuji Kindergarten, as profiled by Fiona Wilson in Monocle magazine. Fuji Kindergarten is a school whose building was designed by Tezuka Architects.
I wish my kids could go to Fuji Kindergarten. I wish I could have gone to Fuji Kindergarten. I wish I could go now. Fuji Kindergarten, I reckon, is what happens when "chutes and ladders" meets a thought experiment about education which goes back to first principles. What makes it so unusual an educational institution is that it places the most emphasis on learning, rather than on teaching. And on students rather than teachers (and, I’d wager, on teachers rather than administrative staff…). Think about that one for a while.
Next time I travel to Japan, I’m going to try and visit Fuji Kindergarten. In the mean time, I’m going to try and apply some of its lessons to our own school project over here at Stanford, called the d.school. Perhaps we can work harder to make the architecture really support the learning process behind design thinking.
By the way, I’m beginning to really dig Monocle magazine.
Unabashed Gearhead Gnarlyness
Tachometers with telltales…
… and straight-sixes from M Power…
… rallye timepieces…
… it’s the Monterey Weekend!
Forgive my lame attempt to ape the Sound of Music. I’m just so excited about the gnarlyness I will experience over the next 48 hours or so!
I’ll be hanging around the Monterey Historics and BarCamp this weekend. Two days of atoms and bits, dorks and geeks. Drop me a line if you’ll be at either one — I’d love to meet up.
Props to the gnarly boys at Bring a Trailer for the tasty photos.
Director’s Commentary: Cradle to Cradle
Here’s a great Director’s Commentary: architect, designer, and author Bill McDonough speaks about cradle to cradle design. If you’ve never heard him speak, I highly encourage you to give a listen. And if you have, well, I learn something new each time I listen.
I first heard Bill speak on February 11, 2003 at a lecture given at Stanford’s Graduate School of Business. I remember being in that miserable state of having just recovered from a winter flu, and not really wanting to do anything more than go to sleep, but something told me to leave work early to grab a good seat.
I’m glad I did. His words changed my life, because for the first time I saw a potential path forward. I took a class on environmental science in the Fall of 1988 as a freshman at Stanford, and had been aware of the science of global warming and of the importance of toxic concentrations of chemicals since that time. But, as a design engineer, I never felt there was much I could do beyond specifying good materials and making sure they were labeled for recycling. McDonough’s Cradle to Cradle philosophy changed all of that for me, because it helped me see clearly the value of being able to combine, at a personal, corporate, societal, and global level, the lenses of business, human values, and technology.
Innovating past the leading edge
An extra heaping serving of power-on oversteer, anyone?
This video is a hot lap of Laguna Seca as seen by driver Michael Sheehan behind the wheel of a gnarly — gnarly! — 1968 McLaren M6B Can-Am racing car. To be precise, this doesn’t seem much like driving a normal car to me; it seems to have much more in common with being strapped to the tip of an ICBM. Here’s what lighting the wick on a M6B feels like, in the words of Sheehan:
This was the car driven by ex-Formula 1 driver (and race winner) Jo
Bonnier. The car has in the neighborhood of 600hp and weighs in around
1,700lbs. It’s an aluminum monocoque, which is very different from
modern racecars. Think of it as sheet aluminum origami secured with
rivets. The only "safety cage" to speak of is a not very confidence
inspiring main hoop, braced only with a stringer from the center top of
the hoop back to the head on the engine, which is secured with
removable pins.Let me honest by saying that I currently feel like someone has beaten
the crap out of me with a baseball bat. My lats, shoulders, pecs and
upper arms are sore from wrestling with the car. I have a
bruise/abrasion the size of a Coke can on my right buttock from sitting
directly on the aluminum floor. Don’t ask me how, I still don’t know.
Oh, and despite the earplugs, my ears are still ringing. All in all, I
couldn’t be happier and I wouldn’t change a thing. Every muscle ache
brings a happy memory back from yesterday.
Aside from being remarkably gnarly, the McLaren M6B is the tangible expression of a wildly successful innovation program called the Canadian-American Challenge Cup, or Can-Am. Can-Am was a racing series which attracted the very best engineers and drivers. What made it unique was its lack of rules. The only real constraints facing the teams particpating in Can-Am were time, money, and the physical layout of the tracks to be raced on. When it came to what you wanted to race, the sky was the limit — and it engendered some incredible designs, including the some very advanced aerodynamic and structural solutions. And horsepower came oozing out of every nook and crevice, leading up to the amazing Penske Porsche 917, whose dominance effectively killed the series, because it "cracked" the code — no further innovation was possible given period technology, no matter one’s budget.
What’s the lesson for creating innovative behavior? It’s that macro conditions matter the most when your goal is to push the state of the art. Setting macro context is more important than mapping out a golden strategy at the micro level. If you want to produce astoundingly innovative solutions in a revolutionary sense, perhaps the best thing you is to set a few very broad boundary conditions, such as time and money, and then let everyone go do their thing. In this way, Can-Am was very much an early type of automotive X PRIZE, if one which pursued a very different performance vector. Just as in an X PRIZE competition, the governing body behind Can-Am declared set amounts of prize money, told people where and when to come and do performance tests, and then watched lots of adult human beings spend lots of blood, sweat, tears, and cash in the pursuit of victory. Can-Am was the ultimate in high-variance automotive innovation, and at the right end of the Gaussian distribution of car designs came things like the M6B. And they were awesome.
For the serious UGG types among you, here’s a twenty-five minute video of Sheehan driving a race around Laguna Seca:
The annual Monterey Historic Races are on August 17-19, and the West Coast staff of metacool will there in force. The races are not just a great chance to see historic pieces of machinery such as the M6B in action, but are a wonderful way to appreciate the ingenuity, courage, and sheer beauty involved in this human endeavor we call design.









