Here’s a fantastic Director’s Commentary from architect Joshua Prince-Ramus.  It’s a video of his talk from TED2006, and it he provides an eye-opening look at the design process which has created works such as the Seattle Public Library, among others.  Three interesting threads are woven in to his commentary:

• The notion of employing a "hyper-rational" design process in the name of creating emotionally resonant experiences and spaces.
• Using a team-based design process, rather than the more traditional "star designer" model often found in architecture and industrial design.
• Designing for business by using flexible spaces to enable economic viability now and in to the future.

The storytelling is great.  If you can, it’s easily worth the twenty minutes you’ll spend.  This is how innovative behavior looks and feels and happens.

Whenever I think about designing something to have a better chance of being contagious, the issue of
authenticity invariably comes up.  All things being equal, we’re more likely to tell people about the authentic things in our lives.  When was the last time you joined a cause because it was hollow, shallow, and fake?  Authenticity matters.

But, what is it?  I know it when I see it, hear it, feel it — but what is it?   And can it be designed?  Or does the act of designing it break it?  In other words, can an authentic experience of Paris-ness be designed, or does a designed version of Paris end up feeling a lot like Paris in Las Vegas?  Perhaps a way to answer the questions of "what is it?" and "can we design it?" is to borrow a page from the book (or blog?) of John Maeda and endeavor to come up with principles of authenticity.  If we can come up with design principles for authenticity, then we’ll have a better understanding of what makes for authentic experiences, as well as the means to design them in a more predictable manner.

The first design principle I’d like to discuss is the idea of a strong point of view.  Authenticity, it would seem to me, demands a strong point of view.  In other words, a clear sense of what matters.  The ability to make choices.  A deep understanding of what you are and are not.  What does a strong point of view look like?  A great example is Jitensha Studio, a Berkeley bicycle shop run by Hiroshi Iimura.  Last year the New York Times ran an evocative profile of Jitnesha which contained this ode to a strong point of view from Mr. Iimura:

If a customer wants a component that is not to my taste, I refuse.  No brightly colored seats. No neon.
Nothing flashy, nothing impractical.  I have to satisfy my own tastes first.

A strong, coherent vision of where things need to go is the bedrock of authenticity, I’d argue.  Porsche was a more authentic brand when Porsche was run by a Porsche whose opinions about Porsche-ness could trump any marketing study.  Apple is all about a clear point of view, and it’s certainly the most authentic manufacturer of consumer products out there today.  Anything Virgin is about an authentic experience of what it feels like to be irreverently original.  And so on and so forth.

Thoughts?  Am I full of it?  What are some other possible principles?  Should we catch this train?

Here’s a Director’s Commentary which is all about ingenuity.  My previous Director’s Commentary pointers about the Honda Ridgeline and the Nintendo Wii have been built around the theme of being human-centered in one’s design process; this one is all about engineering a unique solution for a single human and his singular pursuit of gearhead gnarlyness.  That human goes by the name of Jay Leno.  Simply put, he has a custom hot rod powered by a vintage tank motor. 

A tank motor!  If you’re like me, you have no idea of the operating parameters of a tank motor.  Well, here they are:

• weight: 2000 pounds
• swept volume: 1,790 cubic inches
• number of cylinders: 12
• power: 810 hp
• torque: 1,560 lb-ft

That, my friends, is a one huge motor.  It’s designed to accelerate heavy things quickly.  But any hot rodder, particularly one like Jay Leno with some discretionary income, just can’t leave well enough alone.  So he took his tank car to the legendary Gale Banks and asked him to double the horsepower.  DOUBLE THE HORSEPOWER.  As in, 1,600 horsepower.  Which is roughly equivalent to four Corvettes or six Camrys  (yes, we live in the age of the overpowered Camry.  I have a rant to write about this, but that’s for another day).

This Director’s Commentary, then, is about the ingenuity and workmanship that goes into pulling off something extremely tricky from a technical standpoint.  It comes in four parts with lots of great illustrations and stories (look for the one involving Colin Powell), and is full of interesting passages, such as:

The AV 1790 V12 has a long rotating shaft
across the front of the engine to link the carburetor throttles
together. We’ll fabricate new throttle pull-rods to utilize the
original cross-shaft. In this photo the two right bank magneto covers
(there are four magnetos) have been removed. Although we could have
converted the engine to electronic ignition, Gale wanted to retain the
magnetos to maintain the period look.

Yes, I realize that this particular edition of Director’s Commentary probably doesn’t have the wide design thinking appeal of some of the earlier episodes.  But even if you don’t enjoy the technical virtuosity at work here, I’d encourage you to peruse the four episodes.  Perhaps they’ll help you better understand why people like me find this stuff so interesting.  If you happen to work with, or manage, or lead people who like gearheady content, it may help you gain insight in to ways to help those people be happy and innovative.  And embedded here too, unfortunately, is a lot of the human wiring which makes some us buy Hummer H2’s when what we really needed was a minivan.  Or perhaps even just a Camry.  So much of why we pursue technological wizardry, whether it be of silicon or aluminum or clever bits and bytes, is driven by emotional and our irrational inner dialogs.  If we’re going to get better at designing systemic solutions to address climate change and other broad issues facing our societies, we need to really understand what drives people to create 1,600 horsepower hot rods. 

And overpowered Camrys.