Presenting the Lutzinator


A while back I wrote about the crazies at Ducati tapping in to the power of co-creation.  By promising to use a  name submitted over the web for its new G8-based car/pickup, Pontiac is pushing that idea harder.  If you go to Tame the Name, you too can submit a name for this new product.  How cool is that?  Go ahead, submit a few. 

I’ve said it before, and I’ll say it again: when it comes to using the web to push the frontiers of marketing, the people at GM know what they are doing.  I love this initiative: good marketing takes guts, and Pontiac is about to enjoy a true brand renaissance.  They finally have fantastic product (but perhaps poorly timed, given $4 gas…) and it appears as though their marketing folks are working hard to shed any remnant of their screaming-chicken past.  Another decade of this kind of execution and Pontiac will be the new BMW.  I kid you not.