Venture Design, part 23

I love this post from Guy Kawasaki:  Is a Business Plan Necessary?

For all but the most incremental of innovation efforts, a comprehensive business plan is shot in the dark.   You’re guaranteed to be 100% wrong.  So why try to be 100% right and successful in planning a business venture, when what the humans who will make or break you really only care about something which is 70% "good" execution?  Don’t get me wrong — a business plan is really valuable as an exercise in logical thinking.  But to mistake it for an exercise in producing a tangible reality is to build castles in the air. 

Don’t waste your time.  Build to think.  Just do it.

3 thoughts on “Venture Design, part 23

  1. Thanks for the blog. It inspires new ideas in me on a regular basis.
    This post reminds me of a quote I recently saw on “Quotes of the Day” on my Google homepage:
    In preparing for battle I have always found that plans are useless, but planning is indispensable.
    – Dwight D. Eisenhower
    Writing a business plan is a critical exercise as an entrepreneur designs a business venture. It is effective for helping him/her to recognize and prepare to cope with potential blind spots. No one in their right mind expects a new venture to execute exactly according to plan, but that doesn’t mean a b-plan is unnecessary.
    Plus, except for entrepreneurial prodigies, a business plan is usually necessary to get through the front door of anyone capable of funding the concept.

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