Bashing a Lotus Elise around Bathurst? Why yes — I do think I’ll take one!
Authentic, elemental design for drivers, by drivers. Simplicity of specification.
In many ways, Lotus is the new Porsche.
metacool
thoughts on the art & science of bringing great things to life, by Diego Rodriguez
Totally Gnarly
While I write about cars, well, a car company, on a very cerebral level, Diego Rodriguez at Metacool does something very different. His Unabashed Gearhead Gnarlyness series taps into the raw emotional appeal of automotive machines. Check out his latest,
Get ready for the 2008 Lotus Esprit
The Esprit is a ‘super sports car’, according to Lotus Cars managing director Clive Dopson. He also predicted that the car’s main selling point will be the power-to-weight ratio.