Unabashed Gearhead Gnarlyness

Here’s a nice medley of Ferrari Formula 1 Cars through the decades, thanks to the marketing communications folks at Shell.  Lots of nice touches, from including a front-engine Ferrari race car (that’s the first one), to the use of period-correct large-window full-face helmets for the racer from the 70’s, to the exquisite V12 & V8 soundtracks, well done.  Bravo.

It does feel like a bit of an homage to the Honda Impossible Dreams commercial, which benefits from tighter editing, a humorous plot line, and a wonderful soundtrack.  Not trying to be overly critical here, just calling it like I see it. While the Honda commercial evokes a strong emotional reaction, the Shell ad leaves one feeling a bit flat in comparison.  Nothing wrong with it, but if brands are all about how they make you feel, then a commercial which is all about building meaning should fire on all emotional cylinders, as it were. A reminder of how great reflective design is so hard to do.

Okay, excuse me while I go listen to those V12’s on overrun once again…  Forza Ferrari!

Many thanks to Doug from out in metacoolland for pointing this video out to me.

26march update: here’s a link to a Quicktime version of the Ferrari-Shell ad, much higher quality

3 thoughts on “Unabashed Gearhead Gnarlyness

  1. Turn Your Speakers Up! Ferrari/Shell Commercial

    Wonderful to hear the sounds of the different F1 motors throughout the years.

  2. Aaaaaaaahhhhhh! Awesome ad. There is nothing quite like the sound of a racing engine with the barks and deep bass of the V-8s to the shrieks and banshee wails of the V-12s.
    This was a proper way to end last weekend as I got to spend some time carving up canyon roads in a new Porsche with the top down (not mine unfortunately).

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