A must-read about Toyota: From 0 to 60 to World Domination
How does Toyota win? By coming an evidence-based culture with an eye to the long view. By investing in incremental innovations to build long-term brand equity, and investing the payback in revolutionary innovations like the Prius. By paying attention to technical details and to the humans who design and build the cars and those who service and drive them.
It seems simple, right? Realization and implementation are so tough.